Bluefield Daily Telegraph, Bluefield, WV

Breaking News

Washington Post Features

August 10, 2012

Network aims to keep 'Shark Week' relevant by allying with conservationists

WASHINGTON — On Sunday night, millions of viewers across the country will tune in to what has become an annual ritual of summer television, a combination of fear and morbid fascination: Discovery Channel's Shark Week.

Cable television's longest-running and most popular series celebrates its 25th anniversary this year, proving yet again that Americans have a seemingly insatiable appetite for stories about the ocean's top predator. But as Silver Spring, Md.-based Discovery seeks to keep its annual shark fest relevant, executive producer Brooke Runnette has begun to build an alliance with national conservationists who have spent years decrying the channel's programming as simplistic and short-sighted.

The campaign to transform Shark Week's image — entailing events ranging from a closed-door meeting at a Stanford University biology lab overlooking the Pacific Ocean to a screening and cocktail reception hosted by one of Washington's most influential ocean-advocacy organizations — is a work in progress. But it is already a case study in how two very different interest groups have decided they are better off together than apart: environmentalists who see the rehabilitation of sharks' image as critical to their continued survival and a cable company that needs something beyond the next "Air Jaws" shot.

In an interview, Runnette, a former news producer who took over the show in 2010, said part of her work is driven by a straightforward motivation to drive audience with fresh material: "What can I still do that's new, for god's sakes, after 25 years?"

After all, Discovery already ran "The 10 Deadliest Sharks," "Anatomy of a Shark Bite" and "Bull Shark: World's Deadliest Shark," more than a decade ago. So Runnette has sought to have viewers "see a shark differently," whether that's through advanced technology or an alternate story line.

Text Only
Washington Post Features
  • A 'wearable robot' helps her walk again

    Science is about facts, numbers, laws and formulas. To be really good at it, you need to spend a lot of time in school. But science is also about something more: dreaming big and helping people.

    April 23, 2014

  • McCain 1 House Republicans are more active on Twitter than Democrats

    Your representative in the House is almost certainly on Twitter. Your senator definitely is. But how are they using the social network? Are Democrats more active than Republicans, or vice versa? Who has the most followers on the Hill?

    April 22, 2014 1 Photo

  • Victimized by the 'marriage penalty'

    In a few short months, I'll pass the milestone that every little girl dreams of: the day she swears - before family and God, in sickness and in health, all in the name of love - that she's willing to pay a much higher tax rate.

    April 17, 2014

  • To sleep well, you may need to adjust what you eat and when

    Sleep.  Oh, to sleep.  A good night's sleep is often a struggle for more than half of American adults.  And for occasional insomnia, there are good reasons to avoid using medications, whether over-the-counter or prescription.

    April 17, 2014

  • Search teams will send unmanned sub to look for missing Malaysian airliner

    Teams searching for a missing Malaysian airliner are planning for the first time to send an unmanned submarine into the depths of the Indian Ocean to look for wreckage, an Australian official leading the multi-nation search said Monday.

    April 15, 2014

  • DayCareCosts.jpg Day care's cost can exceed college tuition in some states

    Most parents will deal with an even larger kid-related expense long before college, and it's a cost that very few of them are as prepared for: day care.

    April 11, 2014 1 Photo

  • 10 tips for surviving a severe allergy season

    My colleague Brady Dennis reported recently that the arrival of warmer weather will soon unleash a pollen tsunami in parts of the country where the winter has been especially long and cold. Here are some survival tips from Clifford W. Bassett, an allergy specialist and assistant clinical professor of medicine at the New York University School of Medicine.

    April 9, 2014

  • news_twitter.jpg Travelers fly on Air Twitter

    The enlightened age of social media has dawned over the airline industry, casting shadows over telephone call centers and on-site agents. Facebook and Twitter are racking up the friends and followers while the hold music plays on.

    April 8, 2014 1 Photo

  • To get quality care, it helps to be the right kind of patient

    I am a family physician. Sometimes I must step out of the comfort of my clinical role and into that of patient or family caregiver. Generally, these trips to the other side of the exam table inspire a fair amount of anxiety.

    April 8, 2014

  • Fast, cheap test can help save lives of many babies

    As Easley did more research into her daughter's death, she learned that a pilot program had started just months earlier at Holy Cross Hospital in Silver Spring, Md. (Easley had delivered at a different hospital in the Washington area.) The program's goal was to screen every newborn with a simple pulse oximeter test that can help detect heart problems such as Veronica's, allowing doctors to respond.

    April 8, 2014

AP Video
Business Marquee
College Sports
Pro Sports
Facebook