Bluefield Daily Telegraph, Bluefield, WV

Seriously?!

June 19, 2013

Del’s irked by Va. company’s lookalike lemon logo

CRANSTON, R.I. — Del’s Lemonade is accusing a Virginia lemonade company of copying its lemon logo.

WLNE-TV reported Wednesday that an attorney for the Cranston-based company sent a letter to Deb’s Lemonade company of Roanoke alleging trademark infringement.

The logo for Deb’s Lemonade features green cursive writing superimposed over a yellow lemon — similar to the logo for Del’s.

Joyce Castelli, whose family owns Deb’s Lemonade, tells the station that the similarities are a coincidence. Deb’s was started in 1977 by Castelli’s husband and daughter. Her husband was born in Cranston. Castelli says the family occasionally visited Rhode Island but says she had never seen Del’s logo.

Castelli has met with Del’s attorney. Both sides predict an amicable resolution.

Del’s was started in 1948 and now sells its frozen treats in several states.

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