Bluefield Daily Telegraph, Bluefield, WV

October 12, 2013

Blue Jays' GM wins Appy award

Staff report
Bluefield Daily Telegraph

BLUEFIELD — Bluefield Blue Jays general manager Jeff Gray was awarded the Appalachian League’s 2013 Promotional Award of Excellence during the league’s fall meetings in September.  

The honor is voted on by Appalachian League executives and awarded to the individual deemed to best promote their team and baseball through in-game and community interactions.

“Jeff did an outstanding and admirable job following in the footsteps of a legend, and did so in a highly professional manner,” Appalachian League President Lee Landers said.

Gray, now completing his first year with the Bluefield club, credited several new promotions and ideas, including a Kids Club, a George McGonagle bobblehead night, and having a promotion involving the Virginia Department of the Treasury’s Unclaimed Property Division at Bowen Field, where over $350,000 in unclaimed funds were discovered in one night for fans attending the game.

“This award was a total team effort from my staff and media relations department, our great sponsors and loyal Blue Jays fans,” said Gray.

This season, Bluefield drew its highest overall attendance total since 2009. Gray credited an increased social media presence and new initiatives as major keys to the promotional success of the team in 2013.

Gray, a native of Auburn, N.Y., is a graduate of Saint Leo University in Florida. Prior to joining the Blue Jays, he worked for the New York-Penn League’s Auburn Doubledays, and also spent time with the U.S. Military All-Stars, where he served as assistant GM in 2012.