WICHITA, Kan. — Kansas State University student Greg Peterson and some friends were unwinding at a drive-in restaurant when LMFAO's song "Sexy and I Know It" came on the radio. He groaned.
But as the chorus droned on, the 21-year-old found inspiration. He switched "sexy" to "farming" as he began rapping. Then he started coming up with lyrics. It would be fun, he thought, to do a video parody with his brothers when he returned home to the family farm in central Kansas.
Peterson said the brothers aimed the video at their city friends on Facebook because they "hardly knew anything about the farm." They ended up educating the world. "I'm Farming and I Grow It" video has become an Internet sensation with more than 3.2 million views since it was posted June 25 on YouTube.
Its success has been hailed by farm groups, documented by newspapers and even won the brothers a whirlwind trip to New York City for a television appearance on Fox News Channel's "Fox & Friends."
Peterson said he and his family have been a little bit overwhelmed by all the attention and he's doing "some normal things" now to keep sane. On a recent morning, he was out swathing — or mowing — the prairie hay used to feed the family's cattle.
"I am just trying to rest my brain a little bit and get back to, you know, this is reality," he said by cellphone. "This is something I can understand, whereas when I was in New York, everything was just hitting my mind, and it was kind of like, 'I can't believe this, I can't believe this.'"
The 21-year-old Kansas State University senior isn't the first to parody LMFAO's club hit. Spoofs include "Elmo and I Know It," which features the popular "Sesame Street" character, "I'm Average and I Know It," and "Santa and I Know It." Most have only a few thousand hits, although the Elmo version has garnered roughly 12.7 million hits in about seven months.