Bluefield Daily Telegraph, Bluefield, WV

Lifestyles

August 29, 2012

Campbell channels Andy Warhol for new cans

(Continued)

Campbell has sold Warhol-inspired cans on two other occasions, although on much smaller scales. In 2004, the company sold 75,000 four-packs of Warhol-inspired cans at Giant Eagle, a Pittsburgh-based supermarket operator. During the holiday season in 2006, the company sold 12,000 units at Barney's in New York.

The latest promotion comes as Campbell looks to turn around its struggling soup business after years of declining sales; the company plans to introduce dozens of new products this year.

The cans to be sold at Target will come in four color schemes, with famed Warhol quote such as "In the future everybody will be world famous for 15 minutes."

The red-and-white Campbell label made its debut in 1898. Significant changes to the front of the can have been made only a handful of times since then.

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