For customers who typically avoid the concession stand, he said they might be inclined to take advantage of the free refill offer now.
"We anticipate we're going to get more customers coming into our theater because of this system," Pauley said. "It will make more people come downtown and go to our theater as opposed to ... others."
Pauley said he wants to encourage others that "you can make more money by charging less and selling more."
Park Place's large popcorn, for example, dropped from $5.75 to $5 with the self-serve switch. He got the idea after spending time at a movie theater in New Mexico that offered the same model.
Pauley said he was "in awe of the reaction of customers," so he brought it to his Charleston theater.
He sees it as a positive move for the movie theater.
"It is a little out of the norm, isn't it? I've been in this business for 38 years and if you told me I was going to be doing all-you-can eat popcorn and all-you-can drink Pepsi and slushies, I would have said 'no,'" he said. "We've put a lot of money into the theater and we have a lot of good feelings about being in Charleston and downtown."
Park Place has 11 screens and is located at 600 Washington St. E. For information call 304-345-6540.