Bluefield Daily Telegraph, Bluefield, WV

Latest Updates

January 8, 2013

The brilliant idea that could make Polaroid relevant again

(Continued)

One early Fotobar customer ordered a $2,000 print of a family vacation snapshot on five-foot by seven-foot acrylic, to hang above the living-room couch.

The artisanal approach is a departure from the original Polaroid experience, which was all about instant gratification. But immediacy is no longer what's missing in photography today. We can share any image with anyone in seconds with a couple clicks of a smartphone button. What our photographs lack today are the permanence of tangibility. Fotobar's Struhl told me he thinks there's a great hidden desire for that.

"When I ask people to show me their favorite picture, they take out their phone," he said. "My next question is, does that favorite picture you just showed me live in a physical form? Does it exist on your wall, your desk, or your shelf? I get two answers. One is 'no.' Literally everyone says no. And the second is, everyone says, 'and it p---es me off.' Because it's too complex: 'I don't know what I'm going to get, I've got to plug something in, I don't really know if this picture's good enough.' So I realized there was a pain point in people's lives." Struhl thinks the way to fix that is not just by making it easier, but by making it pleasant, educational and fun — by turning the work into play. That's the Fotobars' goal.

Having lost its way in a high-tech world, Polaroid is going back to "high touch." If it succeeds, the company will have pulled off a feat that few foresaw: returning to relevance in the age of Instagram.

Text Only
Latest Updates
  • West Africa Ebola outbreak tops 700 deaths

    Security forces went house-to-house in Sierra Leone’s capital Thursday looking for Ebola patients and others exposed to the disease as the death toll from the worst recorded outbreak in history surpassed 700 in West Africa.
    U.S. health officials urged Americans not to travel to the three countries hit by the medical crisis:  Guinea, Sierra Leone and Liberia.

    July 31, 2014

  • Sunburn isn't the only sign of summer that can leave you itchy and blistered

    You've got a rash. You quickly rule out the usual suspects: You haven't been gardening or hiking or even picnicking, so it's probably not a plant irritant such as poison ivy or wild parsnip; likewise, it's probably not chiggers or ticks carrying Lyme disease; and you haven't been swimming in a pond, which can harbor the parasite that causes swimmer's itch.

    July 31, 2014

  • The virtues of lying

    Two computational scientists set out recently to simulate the effects of lying in a virtual human population. Their results, published in the Proceedings of the Royal Society B, show that lying is essential for the growth of a cohesive social network.

    July 31, 2014

  • lockport-police.jpg Police department turns to Facebook for guidance on use of 'negro'

    What seems to be a data entry mistake by a small town police department in western New York has turned into a social media firestorm centered around the word "negro" and whether it's acceptable to use in modern society.

    July 31, 2014 3 Photos

  • Screen Shot 2014-07-31 at 2.12.55 PM.png VIDEO: Five-year-old doesn't want her brother to grow up

    Sadie, an adorable 5-year-old from Phoenix, wants her brother to stay young forever, so much so that her emotional reaction to the thought of him getting older has drawn more than 10 million views on YouTube.

    July 31, 2014 1 Photo

  • Comiskey.jpg Sterling not the only bad owner

    As the Donald Sterling era in with the Los Angeles Clippers looks to be winding down, many are calling him the worst owner in sports history. From being cheap with the players to his most recent racist comments, it's hard to argue against.
    Yet, there are a few owners of athletic teams who can give Sterling a run for title of worst in history.

    July 31, 2014 1 Photo

  • 1,100 layoffs planned at Alpha coal mines in W.Va.

    July 31, 2014

  • Lindley, Tom.jpg Grandstands feel a little empty at NASCAR races

    Two decades after NASCAR started running at Indianapolis Motor Speedway, the crowds have thinned considerably. It's probably no reflection on the sport's massive following, which stretches from coast to coast, but it surely doesn't NASCAR's image help when the cameras pan across all of those empty seats.

    July 31, 2014 1 Photo

  • About 15 UMWA leaders arrested at EPA hearings

    July 31, 2014

  • More than 5,000 coal supporters protest EPA rules

    July 31, 2014