Bluefield Daily Telegraph, Bluefield, WV

Latest Updates

November 30, 2012

WVU sees record-setting royalties from logo use

(Continued)

"Currently there are approximately 480 companies licensed for use of the WVU trademarks," Malone said. "It is difficult to quantify how many retail outlets carry WVU-trademarked merchandise. The availability of WVU-licensed merchandise has grown significantly over the years and the Internet has helped improve availability.

"We do believe that there is a correlation between the success of the sports programs and the increase in sales of licensed products," she said.

Collegiate Licensing Co. has managed the program for the last four years. Earlier this month the Atlanta, Ga.-based company signed a 10-year contract extension with WVU.

In a press release announcing the extension, Collegiate Licensing Co. said it has enabled WVU to extend its retail presence in the marketplace into new channels of distribution and to expand product selection in current distribution channels including Best Buy, Cracker Barrel, Walmart and Target.

West Virginia University is one of seven schools in the Big 12 Conference represented by Collegiate Licensing Co. The company said it represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the National Collegiate Athletic Association.

Malone said WVU extended its contract with Collegiate Licensing Co. to continue to increase exposure in the marketplace and to help ensure the continued growth of all facets of the university's licensing program, which includes assisting WVU with the protection and enforcement of its trademark rights.

Payments to WVU from Collegiate Licensing Co. are based on percentages of annual generated revenue, she said.

Text Only
Latest Updates
AP Video
Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US
Business Marquee
College Sports
Pro Sports
Facebook