Bluefield Daily Telegraph, Bluefield, WV

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October 12, 2012

Where have 'Today' show viewers gone?

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At least one-third of people who responded to a Twitter request to discuss the show cited its content for their discontent.

"I used to be a regular 'Today' show viewer but got tired of their formula," said Dan Laufer, 35, a sports marketer from Washington, D.C. "Five minutes of hard news followed by an animal rescue story, the Kardashians and then pop culture or fashion. It's OK with me — in moderation."

Joan Pierce is a 64-year-old retired nurse from Oklahoma City, Okla., who watched "Today" for 40 years. Now she says: "I don't care what Lindsay Lohan does."

"I was fed up with the lack of actual news reporting, and more intense focus on silly, irrelevant things like women's fashion or the newest celebrity's recipe for a dinner I could never find the time or money to cook," said Zach Beale, a 23-year-old college student in Savannah, Ga.

Biting as they may be, at least those complaints offer "Today" the seeds of potential recovery. "Good Morning America," particularly in its second hour, has an even greater pop culture emphasis. Bell said his show will try to draw a greater contrast with its ABC rival in coming months. A recent ad with Lauer touts the "informative" nature of the show. Curry, who has kept her job with NBC as a hard news reporter, appeared on "Today" during the past month interviewing Libyan President Mohammed Magarief and reporting from Syria.

CBS has already tried to position itself as a newsier alternative in the morning. Because "Today" has a richer history and often twice as many viewers, it would be in better position to reach people who want this.

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