Bluefield Daily Telegraph, Bluefield, WV

Entertainment

August 15, 2012

Shatner's Negotiator back in new Priceline TV spot

LOS ANGELES (AP) — William Shatner's Priceline Negotiator isn't a goner, after all. He just went surfing.

Seven months after a commercial showed the Negotiator plunging off a cliff and into apparent oblivion, the company is resurrecting him in a new 30-second TV and online spot set to debut Thursday.

A clever parody of a world-weary spy who vanishes to start a new life, the commercial opens with Shatner standing on a beach, gazing somberly at the ocean. A company man (actor Allan Louis) approaches him.

"You've been busy for a dead man," he tells Shatner. "After you jumped ship in Bangkok, I thought I'd lost you."

"Surfing is my life now," replies Shatner, who is formally dressed in a business suit, shirt and tie. But his pants legs are rolled up and he's got a surfboard tucked under his arm.

The Negotiator, ignoring entreaties to resume work, neatly manages a Priceline plug ("even faster, easier ways to save money" on travel) before dashing toward the Malibu waves.

Turns out Priceline just couldn't do without him.

"We had such a positive response to the ad where we appeared to throw him over a cliff that we wanted to find a creative way to bring him back," said Brett Keller, chief marketing officer for Priceline.com.

When last seen, the Negotiator was rescuing vacationers from a bus teetering on a bridge's railing. "Save yourselves — some money," he said, handing off his cellphone as he and the bus tumble into a dry creek bed. A violent explosion followed.

When the spot first aired in January, the company didn't know if or how the Negotiator would return, and neither did Shatner, Keller said.

Text Only
Entertainment
Lifestyles
AP Video
Raw: Greeks Celebrate Easter With "Rocket War" Police Question Captain, Crew on Ferry Disaster Raw: Orthodox Christians Observe Easter Rite Ceremony Marks 19th Anniversary of OKC Bombing Raw: Four French Journalists Freed From Syria Raw: Massive 7.2 Earthquake Rocks Mexico Captain of Sunken SKorean Ferry Arrested Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Pope Presides Over Good Friday Mass Raw: Space X Launches to Space Station Superheroes Descend on Capitol Mall Man Charged in Kansas City Highway Shootings Obama Awards Navy Football Trophy Anti-semitic Leaflets Posted in Eastern Ukraine Raw: Magnitude-7.2 Earthquake Shakes Mexico City Ceremony at MIT Remembers One of Boston's Finest Raw: Students Hurt in Colo. School Bus Crash Raw: Church Tries for Record With Chalk Jesus Raw: Faithful Celebrate Good Friday Worldwide Deadly Avalanche Sweeps Slopes of Mount Everest
BBQ My Way