"Tokens are always a key part of the Monopoly game ... and our fans are very passionate about their tokens, about which token they use while they play," Berkowitz said.
Monopoly's iconic tokens originated when the niece of game creator Charles Darrow suggested using charms from her charm bracelet for tokens. The game is based on the streets of Atlantic City, N.J., and has sold more than 275 million units worldwide.
To make the game relevant to fans abroad, the names are changed to well-known streets in when it is introduced to a new country.
The other tokens are a racecar, a shoe, thimble, top hat, wheelbarrow and battleship. Most of the pieces were introduced with the first Parker Brothers iteration of the game in 1935, and the Scottie dog and wheelbarrow were added in the early 1950s.
"I'm sad to see the iron go," Berkowitz said. "Personally, I'm a big fan of the racecar so I'm very relieved it was saved but it is sad to see the iron go."
The social-media buzz created by the Save Your Token Campaign attracted numerous companies that pushed to protect specific tokens that reflect their products.
That includes garden tool maker Ames True Temper Inc. of Camp Hill, Penn., that spoke out in favor of the wheelbarrow and created a series of online videos that support the tool and online shoe retailer Zappos which pushed to save the shoe, Berkowitz said.
"We've even had some companies like Jolly Time Pop Corn reach out and petition to have a popcorn token added to the game, even though that's not one of the new five tokens," he said.
Versions of Monopoly with the new token will come out later this year.