The show is in the early stages of development in a new training center that Feld runs in Ellenton, Fla. Feld and Marvel said there is close collaboration to ensure the characters act in ways consistent with fans' understanding. Quesada said the director — veteran choreographer Shanda Sawyer, who has directed various iterations of the Ringling circus and won Emmy awards for her television work, took a deep dive into Marvel mythology that took him aback.
"We had to pull her back," Quesada said. "I told her, 'I think you're even geeking me out.'"
Trying to bring superhuman characters to life in a live show can be daunting and even dangerous, as evidence by the difficulties suffered in launching the Broadway musical "Spider-Man: Turn Off the Dark." Several performers suffered injuries ranging from concussions to fractured skulls in what became the most expensive show in Broadway history. The $75 million show has since become one of Broadway's top earners.
"What they tried to do was new for them, but it's the stuff we do all the time in a lot of our businesses," Feld said.
The Marvel universe has thousands of characters — some household names and others known only to the most devoted fans. Feld said a live show provides an opportunity to present a wide variety of Marvel characters in a way that will appeal to even casual fans.
"There's so much mythology and lore with all of these characters — it's like going into this treasure chest of unbelievable gems," Feld said. "There are almost unlimited stories and shows we can create off these properties and characters."
While details of the show remain either under wraps or under development, Feld said the basic plotline is a no-brainer: "The world will be in jeopardy, and the Marvel superheroes will save the world."