Bluefield Daily Telegraph, Bluefield, WV

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FILE- In this July 18, 2012, file photo, Kellogg's cereal is on display at a grocery market in Pittsburgh. Kellogg is hoping it can finally turn cereal into a breakfast staple in China. The maker of Frosted Flakes, Pop-Tarts and Eggo waffles announced Monday, Sept. 24, 2012, that it formed a joint venture to expand the distribution of its cereals and snacks in the country as early as next year. The breakfast giant says the deal will tap the infrastructure and local expertise of Wilmar International, a Singapore-based agribusiness. The Battle Creek, Mich.-based company (AP Photo/Gene J. Puskar)