Bluefield Daily Telegraph, Bluefield, WV

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Chef Jim Hollywood works in the kitchen at Sweetie Pie's, a soul food restaurant owned by Robbie Montgomery, in St. Louis. Turning small business owners into stars has become a winning formula for television producers, but some businesses featured in them are cashing in, too. Sales explode after just a few episodes air, transforming these nearly unknown small businesses into household names. (AP Photo/Jeff Roberson)