Bluefield Daily Telegraph, Bluefield, WV

Presidential Election

October 9, 2012

Diminished GOP brand heightens Romney's challenge

SALISBURY, N.C. (AP) — Even with his strong debate performance, Mitt Romney needs every possible advantage to overtake President Barack Obama in the next four weeks. Not helping him much is the Republican Party he leads.

Thanks in part to congressional Republicans' no-compromise stands on key issues, and an unpopular past president in George W. Bush, the GOP's image is at one of its lowest points in modern times. Romney is now distancing himself a bit from some party policies, most notably by emphasizing that he doesn't want to cut taxes for high earners.

That's probably a smart move, say Republican activists in regions where it's getting harder to sell the party's brand.

When talking with unaffiliated voters, "it's more important to sell Romney" than Republican policies, said Jordan McSwain, 19, who makes about 800 phone calls a week for GOP candidates from the central North Carolina town of Salisbury. A lot of undecided voters tell him "the Republicans have stopped all work in Washington," McSwain said, although he reminds them that Democrats controlled Congress for Obama's first two years.

Ten months ago, Americans were fuming over a near crisis in the economy triggered by Congress' partisan showdown over raising the debt ceiling and keeping the government operating. A Pew Research poll found that considerably more adults thought the Republican Party was "more extreme in its positions" than the Democratic Party. They saw the GOP as less ethical and less willing to work with the other party. And more Americans blamed Republican leaders for Congress' paltry list of accomplishments.

Recent polls spell out the Republican Party's challenge. A CBS-New York Times poll last month found that 49 percent of adults had a favorable view of the Democratic Party, and 36 percent unfavorable. The GOP was upside down on the question, with 43 percent viewing it favorably, and 55 percent unfavorably.

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Presidential Election