"You're not going to get the millenials with stuff like this," said Paul Conway, the president of the organization. "They're looking for something with substance."
The upshot, they say, is that October's debates will take on even more importance. Many undecided voters look to them to cut through the fog of advertising and give them answers.
The first is Wednesday in Denver between Romney and Obama. Two others follow on Oct. 16 and Oct. 22. Kaine and Allen have debates set Oct. 8 in Richmond and Oct. 18 at Virginia Tech, and both will be televised at least in some parts of Virginia.
"More than anything else, the debates allow for a comparison, and that is what's so critical for Romney," Denton said. Polls in the past two weeks have shown Romney trailing Obama in Virginia. The margin ranges from 2 percentage points in a Suffolk University poll last week to 8 percentage points in a Washington Post poll last week.
Kaine and Allen have debated three times so far in this election dating to December. Poll after poll shows them dead even, and their final two debates loom as make-or-break moments.